Don Metzger
President at Aniden Interactive
San Francisco Bay Area
“So, why do I want to do this?” I remember asking myself this precise question when the request from Sean to contribute to the Executive Club blog was first discussed. My immediate reaction was to question the real motivation behind why blogs exist, why companies spend time on them and equally important, why people read them. More directly, why would I want / need / desire to devote time on this particular group buried within LinkedIn? I will admit my interpretation of most blogs seems to be narcissistic at best and do little more than provide a stage for an anticipated audience which may not exist.
The only thing worse than writing a blog and having no one to read it could be equaled by one of my favorite Seinfeld episodes of an entrepreneur opening an ethnic restaurant in Manhattan and no one eating! No Babu! No Babu!
“So, what changed your mind?” It was an epiphany which turned me to “Why a Blog?” made sense and it was simply the desire to share with a select audience what I believe makes our Aniden Team so special. It represented a venue where we could “.showcase our team’s personality, creative talents and passion”.
Traits so often overlooked in this ever-increasing digitally-detached world. What makes our creative and production group, located both domestically and internationally, so unique and valued is their individual accomplishments tethered together in an integrated fashion which excels in their delivered work for our Clients. Witnessed by the occasional irreverence exhibited in our pumpkin cutting, race car driving and jalapeno sucker contests is balance to a dedication of repeated deliveries which continue to WOW our Clients.
So, enjoy the opportunity when time allows to get to know the people here who make up Aniden and let us know what you think. I am proud of them and think they are the best in the business. I will let those of us registered within the Executive Club come to their own conclusions.
question when the request from Sean to contribute to the Executive Club blog
was first discussed. My immediate reaction was to question the real
motivation behind why blogs exist, why companies spend time on them and
equally important, why people read them. More directly, why would I want /
need / desire to devote time on this particular group buried within
LinkedIn? I will admit my interpretation of most blogs seems to be
narcissistic at best and do little more than provide a stage for an
anticipated audience which may not exist. The only thing worse than writing
a blog and having no one to read it could be equaled by one of my favorite
Seinfeld episodes of an entrepreneur opening an ethnic restaurant in
Manhattan and no one eating! No Babu! No Babu!
“So, what changed your mind?” It was an epiphany which turned me to “Why a
Blog?” made sense and it was simply the desire to share with a select
audience what I believe makes our Aniden Team so special. It represented a
venue where we could “.showcase our team’s personality, creative talents and
passion”. Traits so often overlooked in this ever-increasing
digitally-detached world. What makes our creative and production group,
located both domestically and internationally, so unique and valued is their
individual accomplishments tethered together in an integrated fashion which
excels in their delivered work for our Clients. Witnessed by the occasional
irreverence exhibited in our pumpkin cutting, race car driving and jalapeno
sucker contests is balance to a dedication of repeated deliveries which
continue to WOW our Clients. So, enjoy the opportunity when time allows to
get to know the people here who make up Aniden and let us know what you
think. I am proud of them and think they are the best in the business. I
will let those of us registered within the Executive Club come to their own
conclusions.
